Underneath the roar of the engines and the blur of motion, Formula 1® (F1) teams blend human, machine and technology with a single goal: win the race and raise the winner's trophy on the podium. Across five continents, 10 F1 teams in 20 cars compete in 24 races. Behind each driver is a team of engineers and strategists analyzing data from their team's car.

Did you know?

Each car generates over 1.1 million data points per second from more than 300 sensors. With split-second decision-making, constant danger, and multi-million-dollar implications – a lot is happening on and off the track.

Since 2018, F1 and Amazon Web Services (AWS), have innovated together to leverage F1’s data and AWS’s cloud technologies to digitally transform the sport. The partnership is built on a shared passion for technological innovation. At this year's Canadian Grand Prix, AWS set out to create another milestone in sport—the winner of the race will lift the first-ever F1 trophy inspired by generative artificial intelligence (AI) on June 9, 2024.

Read on to discover how you can design your own F1 trophy with generative AI, for a chance to win a trip to a 2025 FORMULA 1 GRAND PRIX.

Using generative AI on AWS to find inspiration in a flash

Creating innovative and impactful designs requires time and effort. Using the Amazon Titan Image Generator as part of Amazon Bedrock – an accessible generative AI platform for AWS customers, AWS’ team of designers created hundreds of trophy design concepts based on various prompts in seconds.

The variety of historical data from decades of F1 offered countless opportunities for the team to explore.

Should the trophy reflect the shape of the Circuit Gilles Villeneuve, the iconic track in Montreal for the GRAND PRIX DU CANADA?

Could the design represent the significant gravitational forces drivers experience?

Could this trophy be a combination of all historic F1 trophies over the last seventy years?

As certain prompts showed more promise, AWS designers leveraged Amazon Bedrock to generate hundreds of further iterations on preferred designs.

Design 1
Design a F1 trophy representing billions of data points transmitted from a F1 race car. Trophy materials should be silver.
Design 2
Design a trophy inspired by the flow of data from the F1 race track to the cloud. Trophy materials should be silver.

Some of the initial images presented limitations around manufacturing feasibility and weight, and concerns around structural integrity. The designers explored alternative prompts taking to produce images consistent with AWS’s brand style and meet the trophy design requirements set by F1.

Pulling inspiration from F1's Next-Gen Car Project

The most promising designs were inspired by the next-gen F1 race car project. For the 2022 season, F1 and AWS partnered to redesign the aerodynamic profile of F1 cars to allow cars to race more closely and more fiercely. This inspired AWS designers to look at prompts focusing on F1's use of  computational fluid dynamics and high performance computing which study the flow of the air around the F1 car.

A sleek, aerodynamic silver trophy on a square marble base, its twisted airflow form resembling the intricate aerodynamic patterns around a Formula 1 race car. The trophy's design incorporates swirls and vortices, symbolizing the complex simulations run on AWS, used in F1 car development. The background is a muted grey, with subtle motion blur effects to convey a sense of speed

Once more, AWS designers created hundreds of variations in less than 10 seconds using Amazon Bedrock – providing a wide array of options to choose from.

Trophy Renditions Image
Trophy design variations based on single prompt.

After internal reviews, the final design was selected for its stunning and unique aerodynamic design and signature airflow twist. The first-ever generative AI-inspired designed trophy will be unveiled at the FORMULA 1 AWS GRAND PRIX DU CANADA on June 9, 2024.

Dive deeper into the technology behind the trophy design here.

Blending emerging technology with traditional design and British craftsmanship

The 2D trophy design image from Amazon Titan Image Generator was sent to a specialist 3D computer-aided design (CAD) designer. AWS and the CAD designer worked together to add subtle but intricate details in homage to the race’s home city and country – with a maple leaf and the St. Lawrence River running at its base. That resulted in a 3D render which was used to 3D print a full-size resin form.

Silversmith In Action Image

A British silversmith took the full-size resin form and added a sterling silver layer through a process known as electroforming. This process was used for all four trophies: 1st Place Driver, 2nd Place Driver, 3rd Place Driver, and Winning Constructor’s Trophy, which are all identical versions of a single component.

The silversmith then finessed the shape of the trophies by hand, a traditional process that dates back centuries, to form each individual detail. The result is the collaborative work of dozens of design professionals and expert craftsmen that captures the rich and elegant tradition of F1 adding generative AI for inspiration and innovation.

Design your own F1 Trophy with Generative AI

The team had so much fun during this process that they decided to give everyone the opportunity to use generative AI to design their own F1 trophy. With AWS PartyRock, a generative AI playground, you can easily create and share your unique trophy design.

If you want to learn about generative AI and experiment with prompt engineering, you can visit the PartyRock F1 trophy generator and start designing today. Once you are happy with your trophy design, you can enter a competition to win a paid, all-access VIP trip to a 2025 FORMULA 1 Grand Prix. Entries are due by October 31, 2024, and the selected winner will be announced at AWS re:Invent 2024. See full terms and conditions here.

So, what are you waiting for?

Unleash your creativity, explore the power of generative AI, and design your own F1 trophy today!