Who We Are
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
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Our Leadership Principles are more than inspirational wall hangings. The 16 principles guide our discussions and decisions every day.
Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.
What is Amazon Career Choice?
Amazon believes all employees should have the opportunity to learn new skills and build their careers. Thanks to the Career Choice program, thousands of employees are earning certificates and degrees that may have otherwise been outside the realm of possibility.
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