Small Business Month continues as we spotlight innovative Canadian entrepreneurs who are making a difference in their communities while growing their businesses on Amazon's store. We're excited to introduce Magic Bag®, a Canadian small business that has been providing natural comfort solutions for nearly 35 years, transforming everyday wellness into an eco-conscious mission that resonates with families across North America.
Magic Bag®: Where tradition meets innovation
Masdel is a Canadian-based company offering health and wellness products designed to improve families' daily lives. A leader in natural thermotherapy, its flagship brand Magic Bag® has been proudly made in Montreal since its inception. For nearly 35 years, Magic Bag® has been a trusted name in Canadian households, offering the original hot/cold compress that provides drug-free relief for everyday aches and emotional stress. This commitment to sustainability is at the heart of Masdel's mission to enhance everyday life through trusted health, wellness, and beauty products. Known for its quality, Masdel also offers a range of products including Supporo compression socks.
Magic Bag® uses all-natural, locally sourced grain fillings that are compostable after 100 uses and has switched to FSC-certified board for all packaging, printed locally in Montreal, reinforcing their belief that companies have a responsibility to reduce their carbon footprint. Their dedication to quality and family-centred solutions has earned them significant recognition in the wellness marketplace. Magic Bag® products have consistently received the PTPA (Parent-Tested, Parent-Approved) seal of approval across their entire product line, with families across North America voting them Top Product for two consecutive years.
Creating social impact through meaningful partnerships
What truly sets this Canadian small business apart is their dedication to giving back to the community through their partnership with the Make-A-Wish® Canada Foundation. Through proceeds from their Warmy™ collection of compresses for kids, they've donated over $160,000 to help make wishes come true for children with critical illnesses. This charitable commitment creates meaningful connections within the community while helping Magic Bag® fulfill their mission of providing comfort and relief; a partnership that brings pride to everyone involved and exemplifies the community spirit that Canadian small businesses foster.
Innovation continues with new product offerings
Building on the success of their original hot/cold compresses, Magic Bag® has expanded their product line to include innovative solutions designed to address specific wellness needs. Their brand-new Pelvic Compress has made major waves since launching as a web-exclusive product this summer. "This new compress is designed to fit discreetly between undergarments and clothing, providing soothing relief for menstrual discomfort, postpartum recovery, and chronic conditions like Crohn's disease and endometriosis. We've been thrilled by the enthusiastic reception since its launch," explains Jennifer Neveu, Brand Director for Masdel Inc.
For families with children, Magic Bag® recently launched Theo and Noa Warmy Compresses – ultra cuddly and hypoallergenic compresses, perfect for tummy aches or bedtime anxiety. Their core mission remains consistent across all product offerings: to provide families with natural, effective wellness solutions that are eco-friendly, sustainable, and made with care in Canada.
Supporting Canadian entrepreneurs through Amazon
Magic Bag® represents the innovative spirit and social consciousness that defines many of Canada's small businesses. Through their presence on Amazon's store, customers can easily discover and support local entrepreneurs like Magic Bag®. The company has embraced digital-first marketing and expanded their reach, recently started to sell to U.S. customers on Amazon.com and launching national awareness campaigns through Amazon Prime TV ads and media tours; an impressive growth journey for a Canadian small business.
Support local innovation during Small Business Month
This October during Small Business Month, consider supporting Canadian entrepreneurs like Magic Bag®, whose success demonstrates how small businesses contribute to our communities and economy. Shop Magic Bag® to discover their innovative, eco-friendly wellness products designed to provide natural relief and comfort for the whole family or explore more local businesses on Amazon.ca.
