Key takeaways:
- Alexa for Shopping combines deep product knowledge, in-depth information from across the web, and powerful shopping capabilities with your personal preferences, shopping history, and conversations from across both Amazon.ca and Alexa, creating world’s best, most personalized AI assistant for shopping.
- Customers can now use Alexa for Shopping to create personalized shopping guides for big purchases, get category and product insights in search results and on product pages, and view up to a full year of price history.
- All Amazon customers can use Alexa for Shopping on the Amazon Shopping app and website, no Prime membership or Echo device required. In addition, the full Amazon store experience is now available on Echo Show.
Today, Amazon is introducing Alexa for Shopping, the most personalized AI assistant for shopping, available to Canadian customers on the Amazon Shopping app and website, and Echo Show devices. More than 400 million customers worldwide have already used AI-powered shopping assistance on Amazon in the past 12 months, and Alexa for Shopping takes that experience further. Customers already rely on Alexa+, available across hundreds of millions of devices, Alexa.com, and the Alexa app for everything from answering questions and researching topics to managing smart homes, coordinating family events, making reservations, and staying entertained. By bringing together Rufus's product expertise and Amazon shopping history with the personalized knowledge and context of Alexa+, Alexa for Shopping delivers a more personal, helpful shopping experience across a wide range of surfaces and devices, from the Amazon Shopping app and website to Echo Show, where customers can now browse and shop the full Amazon store using voice, touch, or both.
The combination of deep product expertise and seamless personalization makes Alexa for Shopping the world’s best, most personalized AI assistant for shopping on Amazon. What you share with Alexa on your Echo and other Alexa-enabled devices informs your shopping experience on Amazon, and your conversations, browsing, and purchases on Amazon make Alexa more helpful across all your experiences, including on Amazon.ca. Your conversations and preferences flow in both directions, making Alexa for Shopping more personal and more helpful over time. It can help you find the best products, compare categories and items, provide personalized recommendations and guidance, reorder essentials, and manage your cart. Just as Alexa+ already enhances the Amazon Music, Kindle, and Fire TV experiences, Alexa for Shopping brings that connected, personalized assistance to how you shop.
An assistant that knows you and your preferences to make shopping even simpler and more convenient
Alexa for Shopping uses what it knows about you and its product expertise to make finding and buying what you need more convenient. Here's what that looks like in practice:
- Your daughter has a science fair at school coming up, and you brainstorm ideas with Alexa on your Echo. You land on a homemade volcano. The next day in the Amazon Shopping app, you ask Alexa for Shopping "please suggest supplies for my science fair project that we talked about." Alexa for Shopping recommends supplies for the homemade volcano, you add them to your cart, and they're on your doorstep that evening.
- You ask Alexa on your Echo to remember your nephew's 5th birthday is July 29. A couple of weeks before the big day, you open the Amazon Shopping app and ask Alexa for Shopping to help pick out gifts. It suggests age-appropriate options that will arrive on time, from building sets to popular action figures.
We've built Alexa for Shopping with customer trust at the centre, giving you control over how the experience is personalized, including the ability to edit your preferences directly by chatting with Alexa for Shopping.
New and enhanced features in Alexa for Shopping
Alexa for Shopping brings new and improved capabilities that make shopping even more convenient and help you save time and money.
- Get AI overviews in search and on product detail pages: Alexa for Shopping surfaces AI-generated overviews at the top of search results in the Amazon Shopping app, giving you a quick summary of a product category and what to look for before you start browsing. You'll also find AI overviews on product detail pages to help you make more informed purchase decisions.
- Check product price history for up to a full year: Tap "Price History" on any product detail page or ask Alexa for Shopping for the price history to see how the price has changed within a 30-day, 60-day, or 365-day period on hundreds of millions of products in Amazon's store, helping you decide if it's the right time to buy.
- Effortlessly add items to your cart: Alexa for Shopping can search past orders and add them to your cart or quickly build new carts with conversational directions. Say things like "add my regular dog treats" or "add my favourite protein bars to my cart," and then check out with a tap.
- Personalize your experience: View, update, and remove what Alexa for Shopping knows about you, including family members, pets, interests, and dietary needs, simply by asking.
- Learn about new product categories and items: Whether you're making a big purchase like a TV or exploring a new product category for the first time, Alexa for Shopping can create a custom shopping guide that compares features, prices, and reviews across Amazon and the web based on what matters most to you.
Alexa for Shopping also has all the capabilities that hundreds of millions of customers already rely on regularly. You can track packages and check order status, all through conversation. When you need help beyond shopping, like controlling smart home devices, playing music, or managing household tasks, Alexa for Shopping hands off to Alexa+ on the Alexa app or Alexa.com.
To make it even easier to shop with Alexa+, we're also bringing the complete Amazon shopping experience you know from the app and website directly to your Echo Show. For the first time, you can browse, search, and shop the full Amazon store right on your device and navigate entirely by voice, touch, or both, with Alexa as your guide.
What's ahead
This is just the beginning for Alexa for Shopping in Canada. We'll keep adding new capabilities in the coming weeks and months. Here's what's coming:
- Price Alerts: Set a target price for any product and get notified the moment it drops to the price you want.
- More personal, helpful experiences: Ongoing improvements to how Alexa for Shopping remembers your preferences and conversations across devices, so it gets more helpful the more you use it.
Getting started with Alexa for Shopping
Alexa for Shopping will roll out to all Canadian customers over the coming week. To get started, update your Amazon Shopping app and tap the Alexa icon in the bottom navigation bar, or find it at the top of your screen on desktop.
All Amazon customers can use Alexa for Shopping for free when signed into their account, no Echo device, Alexa app, or Prime membership required.
