Key takeaways:

  • Prime Day returns to Canada from June 23 at 12:01 a.m. PDT through June 26, with hundreds of thousands of deals exclusively for Prime members.
  • Members can shop deep discounts across clothing, beauty, kitchen, home, electronics, and more — including top brands like Dyson, Ninja, Philips, LEGO, Shark, Levi's, Adidas, and L'Oréal, plus new-to-Amazon brands like Bumble & Bumble, Bobbi Brown, Youth To The People, First Aid Beauty, Clarins, and Too Faced.
  • Lead-up deals and early offers start now, so Prime members in Canada can begin saving ahead of the main event.
  • Not a Prime member? Sign up at amazon.ca/prime for $9.99 per month or $99 per year, or start a free 30-day trial if eligible.

Prime Day is back
Amazon today announced that Prime Day returns to Canada from June 23 at 12:01 a.m. PDT through June 26, kicking off summer with hundreds of thousands of deals exclusively for Prime members. This year's event brings together deep discounts from top brands, trending products, and items exclusive to Amazon — plus savings on creator favourites, summer essentials, back-to-school must-haves, and everything you need for St. Jean-Baptiste Day, Canada Day, and the summer of soccer.

Whether you're upgrading your tech, refreshing your wardrobe, stocking up on household essentials, or getting a head start on back-to-school shopping, Prime Day offers some of our lowest prices of the year so far across more than 35 categories. Prime members in Canada can shop deals from top brands including Dyson, Ninja, Philips, LEGO, Shark, Levi's, Adidas, and L'Oréal, plus new-to-Amazon brands like Bumble & Bumble, Bobbi Brown, Youth To The People, First Aid Beauty, Clarins, and Too Faced, along with finds from Canadian brands and small businesses like Webber Naturals, Organika, Nutrience, Crump's Naturals, DESIGNME, Blume, and Yupik — all available to discover through the Canada Showcase storefront.

"Prime Day is the moment we get to reward our members with incredible value across everything they love — from the latest electronics and beauty must-haves to back-to-school essentials and everyday items for the home," said Eva Lorenz, VP and Country Manager of Amazon Canada Stores. "And this year, the excitement starts well before the main event. With lead-up deals launching now and new ways to discover savings, we want every Prime member in Canada to feel like the countdown to Prime Day is just as rewarding as the event itself."

How to get ready — and start saving now
Prime members in Canada don't have to wait for the main event to start saving. Lead-up deals are live now, with more dropping daily, including up to 50% off select Amazon devices across Ring, Blink, eero, and Smart TVs with Alexa. To make the most of Prime Day when it arrives, add items to your Lists now to quickly see which products go on deal, use Buy Again to find deals on items you purchase most frequently, and set deal alerts in the Amazon Shopping app so you're ready to save the moment it begins.

Beyond Prime-exclusive deals, all customers can score big savings through Amazon Haul this Prime Day — with 40% off sitewide across the Haul store, including $2 and under flash deals on home and kitchen items, $10 and under flash deals on fashion and travel essentials, and so much more.

And with summer just getting started, Prime Day is also the perfect time to gear up for the season ahead — whether that's preparing for St. Jean-Baptiste Day and Canada Day celebrations, getting ready for the summer of soccer with deals on home electronics, or checking back-to-school shopping off your list early. Members can find deals on everything from laptops and tablets to backpacks, school supplies, and dorm room essentials — some at our lowest prices of the year so far. Why wait until September when you can check it off your list now?

Prime Day 2026 will take place in June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Türkiye, United Arab Emirates, United Kingdom, and the United States. Prime members in Australia, Brazil, India, and Japan will be able to shop Prime Day deals later this summer.

Not a Prime member? Join today and get ready
You'll need a Prime membership to shop all the exclusive deals coming on Prime Day. If you haven't already, sign up for savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon's enormous selection, exceptional value, and fast delivery.

Anyone in Canada can join Prime for $9.99 per month or $99 per year, or start a free 30-day trial if eligible at amazon.ca/prime. Additionally, young adults aged 19 to 24 and college, university, and CEGEP students of any age can try Prime for Young Adults with a six-month trial at http://www.amazon.ca/joinyoungadults, then pay a discounted rate of $4.99 per month or $49 per year for a membership.