Amazon's Prime Big Deal Days returns bigger than ever, running October 7-10, offering Canadian Prime members four days to discover hundreds of thousands of seasonal deals. Starting October 7 at 12:01 a.m. PT, members can access incredible savings across Amazon's vast selection—from beauty must-haves and top electronics to appliances, to Canadian brands, small business products, and daily essentials like cleaning, personal care, and health and wellness products. Early deals start today, giving shoppers a head start on scoring seasonal savings before Thanksgiving arrives and the holiday rush begins!
With thousands of deals across every category, Prime members will find exceptional value on must-have items for the holiday season. Holiday shoppers can expect significant discounts from beloved toy brands including LEGO, Mattel, and Melissa & Doug; cutting-edge electronics from Dell, LG, and Bose; stylish apparel and accessories from Hanes, Ray Ban, and Herschel; and premium home appliances from Keurig, Shark, and Nespresso. The seasonal savings extend to Amazon's own lineup, with discounts of up to 50% on devices including the Echo Pop, Fire TV Stick 4K, and Kindle Paperwhite, plus up to 80% on Kindle books, including #BookTok sensations like The Wedding People by Alison Espach, Atomic Habits by James Clear, and The Three-Body Problem series by Cixin Liu.
To make holiday shopping even more convenient this year, customers can take advantage of Amazon's AI shopping assistant, Rufus, available both in the Shopping App and on desktop. This innovative tool helps shoppers find everything from festive Thanksgiving decorations to the perfect winter coat, making it easier than ever to discover seasonal deals and check off every item on your holiday list while enjoying Amazon's unmatched selection, convenience, and value.
Not a Prime member yet? Join Prime to access these exclusive deals and more Remember, you’ll need a Prime membership to shop all the deals coming up on Prime Day. If you haven’t already, sign up for savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.
Anyone can join Prime for $9.99 per month or $99 per year, or start a free 30-day trial if eligible at amazon.ca/prime. Additionally, young adults aged 19 to 24 and college, university, and CEGEP students of any age can try Prime for Young Adults with a six-month trial at amazon.ca/joinyoungadults, then pay a discounted rate of $4.99 per month or $49 per year for a membership.
