Shop some of Amazon’s lowest prices of the year so far from top brands like Ninja, Philips, LEGO, Shark, and Levi’s, plus find deals from both our Canada Showcase storefront and small businesses such as Cetaphil, Three Ships, Good To Go, All Natural Advice, and Kidamento.

Amazon's Giftmania returns with celebrity hosts Bret "The Hitman" Hart and Lilly Singh, offering Prime members a chance to win trips, tickets, and top-brand prizes; while Aeroplan and Prime members earn up to10x points through the Aeroplan eStore on Prime Day and can enter to win one of 10 one-million Aeroplan point prizes.

"Simple Plan: The Kids in the Crowd," tracing the Canadian band's rise from Montreal garages to global punk stardom, debuts exclusively for Prime Day on Prime Video on July 8.

Prime Day expands to four days this year, doubling members' opportunity to save with hundreds of thousands of deals across fashion, beauty, home appliances, toys, electronics, and daily essentials. The extended event kicks off on July 8 at 12:01 a.m. PDT and will offer Prime members the longest and most value-packed Prime Day in Amazon's history.

Early Prime Day deals live now: Save on Amazon devices, Canadian brands, and products from small businesses
Don't wait for the four-day event to start saving as Prime members can unlock exclusive discounts across multiple categories starting today. Support Canadian brands and small businesses with special offers from Organika, MalloMe, Gala Houseware, IMGadgets, and Only One Treats. Starting June 17, grab Amazon devices at their lowest prices ever, including Blink Mini 2 camera bundles, Echo Buds, and Ring Battery Doorbell with Ring Floodlight Cam Wired Plus bundles. Save up to 45% on customer favourites like Echo Pop, Echo Show 8, eero 6+ mesh WiFi systems, Fire tablets, and Fire TV devices. For reading enthusiasts, enjoy up to 26% off Kindle Paperwhite Kids and the new Kindle Scribe, plus up to 80% savings on bestselling Kindle books—and eligible Prime members can claim three months of Kindle Unlimited for free (terms and conditions apply).

To discover these deals and prepare for the main event, take advantage of Amazon's intelligent shopping features. Ask Rufus, Amazon's AI shopping assistant, for tailored Prime Day recommendations and deal timing. Simplify your research with AI-generated review highlights that provide quick summaries of customer opinions without reading through lengthy reviews. For maximum savings, add items to your Lists to easily track which products go on deal, or use Buy Again to find discounts on frequently purchased items.

Win big this Prime Day: Travel points and prize sweepstakes

Giftmania

Prime members can unlock exceptional rewards this Prime Day season. Starting June 18, Amazon and Aeroplan are giving Prime and Aeroplan members the chance to win one million Aeroplan points to 10 lucky winners through the ‘Dream destinations, delivered’ contest. Plus, Prime Day shoppers can earn up to 10x the Aeroplan points when making a purchase through the Aeroplan eStore beginning on July 8 until July 11, 2025. Meanwhile, Giftmania: Checkout Champions returns with Bret "The Hitman" Hart and Lilly Singh hosting a four-week sweepstakes from June 17 to July 11. Prime members who opt in earn entries with every purchase over $20 (including Prime Video transactions), and double entries for mobile app and select brand purchases. Weekly winners receive prizes ranging from trips and sports tickets to cruises and products from top brands like Apple, Logitech, Google, Sony, Jamieson, Duracell, and more. Learn more and opt in at amazon.ca/giftmania.

From Montreal garages to global stardom: Simple Plan documentary debuts on day one of Prime Day

Simple Plan: The Kids in the Crowd - Official Trailer | Prime Video

Simple Plan: The Kids in the Crowd premieres exclusively as a Prime Day release on Prime Video on July 8, chronicling the Montreal band's remarkable journey from late-1990s garage band to global punk rock phenomenon. The documentary follows their rise to fame with hits like "Welcome to My Life," "I'd Do Anything," and "Perfect," featuring never-before-seen archival footage and interviews with band members and punk icons including Mark Hoppus (Blink 182), Avril Lavigne, The Offspring, and Fat Mike (NoFX). Directed by Didier Charrette and produced by Sphere Media, the film’s soundtrack includes the unreleased track "I'm Just A Kid (Amazon Music Demo)," available on Amazon Music. Prime members can watch as Simple Plan continues their legacy as one of punk rock's most enduring acts still selling out shows worldwide.

Not a Prime member? Sign up today for Prime Day access and more
Remember, you’ll need a Prime membership to shop all the deals coming up on Prime Day. If you haven’t already, sign up for savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.

Anyone can join Prime for $9.99 per month or $99 per year, or start a free 30-day trial if eligible at amazon.ca/prime. Additionally, young adults aged 19 to 24 and college, university, and CEGEP students of any age can try Prime for Young Adults with a six-month trial at amazon.ca/joinyoungadults, then pay a discounted rate of $4.99 per month or $49 per year for a membership.