Key takeaways
- Alexa+ is now fully available across Canada at no additional cost to Prime members.
- Alexa+ is available on Alexa-enabled devices, a new browser experience on Alexa.com, and the Alexa app—and it will continue to get even smarter, faster, and more capable.
- New free tier lets non-Prime members in Canada try the Alexa+ chat experience via Alexa.com and the Alexa app.
- Alexa+ is now available in French and understands francophone culture so she can feel right at home.
In 2025, we began the Early Access program for Alexa+, our next generation assistant powered by generative AI. Alexa+ builds on what customers have always loved about Alexa, but it’s also completely new and significantly more capable—it’s smarter, more conversational, more personalized, and can get a wide range of things done on your behalf.
The feedback we’re getting from customers is encouraging. Canadians using Alexa+ engage with their assistant 2x more than with the previous generation of Alexa and they talk to her even more frequently. Customers tell us that the new conversational abilities of Alexa+ make her truly useful. For instance, usage of smart home features has increased by 60% and customers are asking for 5x more recipes—and it’s still early days.
For the past few months, we’ve offered Alexa+ to customers through an Early Access program, which has helped us collect valuable feedback to continue shaping the experience. Today, we’re making Alexa+ available to all Canadians, both in English and French.
What is Alexa+
Alexa+ is built on an entirely new architecture powered by large language models. But the real breakthrough isn’t just in what Alexa+ knows — it’s what she can do.
More conversational, capable, and personalized than ever before, Alexa+ was brought to life with the help of Canadian talent working at Amazon’s Toronto and Vancouver Tech Hubs.
Customers in Canada are already using Alexa+ for deeper, more natural interactions — discussing music, artists, and current events, asking follow-up questions, and having ongoing conversations where Alexa+ remembers context over time.
Alexa+ also introduces new agentic capabilities that help customers complete everyday tasks more seamlessly, from booking a table through OpenTable to planning a trip using Tripadvisor and Fodor’s. And more services are coming soon, like booking a ride with UberRides.
Customers are also using Alexa+ to manage their homes and routines in new ways pairing it with Ring cameras for smart alerts, uploading school schedules to automatically update family calendars, getting homework help, discovering recipes, shopping for pantry staples, and receiving step-by-step cooking guidance.
While it’s still early, Alexa+ is already making everyday life easier, more helpful, and more personalized for customers in Canada.
How to get Alexa+
- Alexa+ for Prime: Available everywhere, unlimited (free as part of Prime membership): Prime members can get unlimited access to the full set of Alexa+ capabilities—available to the whole household, across Alexa-enabled devices, Alexa.com, and the Alexa app—for free, as part of their Prime membership. Alexa+ also helps members get the most out of Prime benefits like Amazon Photos, Prime Video, and Amazon Music.
- New Alexa+ chat (free): Customers without Prime can try Alexa+ through a new free chat experience at Alexa.com and in the Alexa app. This experience features a text-based chat interface to get quick answers, plan, research, and explore new topics. Access to the free Alexa+ experience will be limited based on use.
- Alexa+: Available everywhere, unlimited ($27.99 per month plus tax): Customers can get unlimited access to the full set of Alexa+ capabilities—available to the whole household, across Alexa-enabled devices, Alexa.com, and the Alexa app. Customers can use Alexa+ to learn, gather information, stay organized, summarize complex topics, shop Amazon, book reservations, coordinate across family calendars, meal plan, and much more.
How to start using Alexa+
To get started, say "Alexa, upgrade to Alexa+" or visit amazon.ca/alexaplus to enable your Prime benefit, sign up for Prime (or start a free 30-day trial if eligible). Customers without Prime can also start using the new free Alexa chat experience today by visiting Alexa.com or downloading the Alexa app.
Along with Alexa+, Prime provides the best value because it bundles savings, convenience, and entertainment into a single membership. In Canada, that includes more than 20 million items across more than 35 categories with free Prime shipping — including free Same-Day Delivery and One-Day Delivery to most cities and towns, and free Two-Day Delivery across most of Canada. Members also get exclusive deals and shopping events like Prime Day, movies and live sports with Prime Video, music with Amazon Music Prime, free games and in-game content with Prime Gaming, thousands of books through Prime Reading, unlimited photo storage with Amazon Photos, a complimentary DashPass membership valued at $120 per year, and so much more.
