- Ring and Blink debut 4K and 2K cameras with advanced AI features for better home security
- All-new Echo lineup introduces our four most powerful devices yet, featuring premium audio and stunning new designs
- Our most affordable 4K streaming stick yet – with enhanced content discovery.
Today, we’re excited to announce our brightest lineup of devices yet, introducing breakthrough innovations across entertainment, reading, smart home security, and voice assistance that work together to create more intelligent, personalized experiences for customers.
The new collection spans everything from an affordable 4K streaming device to security cameras that deliver cinema-quality clarity and Echo devices engineered for the future of AI. Together, these devices represent our vision of ambient intelligence—technology that adapts to customers' needs while fading seamlessly into the background.
Streaming gets faster and smarter
Leading the entertainment innovations is the Fire TV Stick 4K Select, our most affordable 4K streaming device yet, delivering exceptional performance without compromise. The device supports all the streaming services customers love most, and will soon support experiences like Xbox Gaming. Powered by our new operating system that is purpose-built to be responsive and efficient.
Our new TV lineup takes the viewing experience further with the 2-Series delivering crisp HD, while the 4-Series offers 4K resolution. Both are 30% faster than previous models thanks to new quad-core processors and, for the first time, feature Ambient Experience.
The flagship Omni QLED Series is 40% faster in performance and 60% brighter than previous models. Its enhanced Ambient Experience uses wireless signals to detect movement, enabling Interactive Art that responds as customers move around the room.
New features across the Fire TV lineup focus on solving the universal challenge of finding something to watch. Our Continue Watching row acts as your personal TV bookmark across the shows you’re currently watching, while the Live Guide organizes channels in one place with personalized recommendations.
Read more about our new Fire TV devices here.
Home security gets crystal clear
Ring ushers in a new era of home security with its first-ever 4K camera lineup featuring Retinal Vision – Ring’s next-generation imaging technology. This breakthrough combines advanced sensors with AI-powered tuning to capture videos that look closer to what your eyes naturally see.
The 4K line up span from Wired Video Doorbell Pro and Outdoor Camera Pro with up to 10x Enhanced Zoom whilst Spotlight Cam Pro and Floodlight Cam Pro also bring 4K clarity to outdoor spaces with powerful illumination. Ring Retinal 2K is now available on two all-new products— Indoor Cam Plus and Wired Doorbell Plus.
Read more about the new Ring devices here.
Complementing Ring's premium offerings, Blink unveils its all-new 2K camera and a dual-camera solution delivering a seamless 180-degree panoramic view. The Blink Mini 2K+ delivers superior image quality in a compact, affordable design – featuring 2K resolution and smart features, making advanced security accessible to more consumers.
For outdoor monitoring, Blink Outdoor 2K+ offers crystal-clear video resolution with the brand's signature long-lasting battery life.
The standout innovation is Blink Arc, a dual-camera solution that enables the combination of two Blink Mini 2K+ cameras to deliver a seamless 180-degree panoramic view with a Blink Plus Plan subscription. Blink Arc eliminates blind spots and the need to switch between camera feeds, allowing Plus Plan subscribers to see everything at once.
Read more about the new Blink devices here.
Audio excellence meets smart design
The all-new Echo lineup features four new devices with premium audio and stunning design updates, with custom designed silicon chips and an all-new AI Accelerator. Each of these devices also feature Omnisense, our custom sensor technology that brings the power of our new hardware and software components together.
Our new Echo Show devices now feature edge-to-edge glass displays with ultra-thin bezels, maximizing viewable screen area and delivering more vivid colours and sharper picture definition. With improved audio and video experiences across our new displays, we’re launching a media control center where customers can seamlessly manage their entertainment in a single spot
The compact Echo Dot Max delivers nearly three times the bass of previous Echo Dot generations, while the new Echo Studio packs premium sound into a design 40% smaller than the original, supporting spatial audio and Dolby Atmos for true surround sound experiences.
The next generation of Echo hardware is built for the future of AI, making them Alexa+ ready. Our new smart speakers announced today feature more processing power to unlock new gen-AI experiences once available in your location.
Read more about our new Echo devices here.
Connected experiences for modern life
The new device lineup reflects our commitment to building technology that works together seamlessly. From Fire TV's universal watchlist that works across streaming services to security cameras that integrate with Echo devices for voice control, each product is designed to enhance the others.
