Amazon’s 10th Prime Day event starts July 16 at 12:01 a.m. PDT and runs through July 17. Prime members will get exclusive access to millions of deals with big discounts on brands like Laneige, Peloton, Whoop, and Ninja. Invite-only deals are back this year, which means Prime members can request an invitation to exclusive deals that are expected to sell out, including up to 45% off JBL headphones and speakers and 35% off the SteelSeries Arctis Nova 7 Wireless Gaming Headset.

“Prime Day is a celebration of the value we bring to members all year long, and features thousands of deals across multiple product categories as well as discounts on Amazon Devices, quality entertainment, and more during the event,” said Jamil Ghani, vice president of Amazon Prime. “In fact, over the course of last year, Amazon customers saved nearly $24 billion worldwide from deals and coupons—with Prime members enjoying the vast majority of those savings —including over $2.5 billion worldwide during Prime Day 2023.”

Keep reading for some of the top offers and features to look for during Amazon Prime Day 2024. Eligible customers can join Prime or start a free trial at to shop the member-exclusive event.

Megan Thee Stallion’s Prime Day music video

Megan Thee Stallion kicks off the deal event by announcing the dates of Prime Day with her latest music video and new original song, “It’s Prime Day”. The song, streaming exclusively on Amazon Music beginning today, is a bonus track for her upcoming album MEGAN, dropping on June 28 only on Amazon Music. Other celebrities and musicians, including Lilly Singh, Jillian Harris, and Alicia Moffet, will be sharing their favourite Prime Day deals across fashion, beauty, home, and electronics in the lead up to Prime Day.

Back-to-school and Off-to-University savings

Shopping guides are back, with deals on everything parents, students, and teachers need for the upcoming school season. New this year, customers can conveniently search for products by grade level or price, including dorm essentials for $20 or less and school supplies starting at $2.

Those looking for dorm dĂ©cor inspiration can embrace their personal style with curated product lists derived from popular social media trends to design their space, their way. Easily discover the shopping guides by searching “school”, “college”, or “university” in the Amazon shopping app, or visit the Back to School and Off to University storefronts. 

Young adults ages 19-24 and college, university, and CEGEP students can try Prime Student with a six-month trial at, then just pay $4.99 per month or $49 per year.

Early deals, early steals

Prime members can start enjoying Prime Day savings now, with early access to deals on products from popular brands, small businesses, and the lowest prices ever on select Amazon Devices. 

Additionally, Prime customers who haven’t tried Amazon Music Unlimited, can get an early access to five months free – the best deal ever from Amazon Music for Prime Day. Those who are looking to watch movies and series on Prime Video can benefit from rent or buy discounts of up to 50% off on new releases such as Ghostbusters: Frozen Empire and Challengers, as well as early access to deals on select channels via Prime Video Channels, including STARZ, CityTV+, Hayu, StackTV, and more.

Then starting July 11, Amazon Canada is hosting a 7-day Prime Day giveaway on the @amazonca Instagram channel. Stay tuned to the account for a chance to win products from top brands like Shark, De'Longhi, Google, and more.

Top tips to prepare for Prime Day 2024

Prime members can start preparing for Prime Day with features on Amazon devices like Alexa deal alerts and event reminders. Back this year, members can sign up for invite-only deals and personalized deal notifications to save even more on products from popular brands like JBL, Garmin, Bose, and Mattel.

  • Sign up for invite-only deals: Prime members can request an invitation from the product page, near the “Add to Cart” button, to save on the most popular Prime Day deals from top and emerging brands before they sell out — including up to 45% off JBL headphones and speakers and 35% off the SteelSeries Arctis Nova 7 Wireless Gaming Headset. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.
  • Set up deal notifications that are tailored to you: Keep your eyes on those hot trending items with deal notifications. Prime members can set up personalized deal notifications to be notified when their recent searches and product views have deals. To start receiving these alerts in time for Prime Day, visit the Prime Day event page on the Amazon Shopping app to create the deal alerts.
  • Get deal alerts and event reminders from Alexa: Get your carts ready! Prime members can use Alexa to track deals on products in their Wish List, Cart, or Save for Later. Just say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you when a deal becomes available.

Discover Prime Day deals worldwide

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop Prime Day later this summer.

Get ready to save big

Remember, you’ll need a Prime membership to shop all the deals coming up on Prime Day. If you haven’t already, get signed up for savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In Canada, anyone can join Prime for $9.99 per month or $99 per year, or start a free 30-day trial if eligible. Additionally, young adults ages 19-24 and college, university, and CEGEP students can try Prime Student with a six-month trial at, then just pay $4.99 per month or $49 per year.